COMMUNICATION

NEXT LEVEL. All races will be broadcast live on television and live streaming on the championship's social channels. Through the most modern graphics systems, an incredible amount of information will be shown to the viewer in real time, along with on-board cameras and radio teams, for an unprecedented experience of engagement. Each driver will then have highly customized overlays, including statistics, curiosities and racing resume. The new xxx website contains all the useful information and will be constantly updated with news, images and interviews with the protagonists, without forgetting the constant presence on the main Social Networks (Facebook, Instagram and YouTube).

VISUAL IDENTITY. From social networks to the arrival at the racetrack, fans will be immersed in the E-STC world thanks to a well-recognized and innovative graphic identity. The drivers will be at the center of communication with films, dedicated clips, photos in the box panels and the constant presence of the drivers on all promotional material at the racetrack. But that's not all: for each car entered, the team will receive a set-up for the box that is simple in assembly and effective; Furthermore, thanks to the sponsorship of OMP, the clothing for all staff members will be completely customizable in colors and sponsors, bringing the image of the championship and the team to a higher level, with the result of making them immediately recognizable on race weekends.

FANS. A totally innovative format full of news: much more than a race, but a real show! A revolutionary race experience for fans on the racetrack and strongly oriented towards drivers' promotion. In fact, there will be many opportunities to interact with the protagonists who will entering on the starting grid one by one, with a driver presentation similar to what happens in stadiums. Ledwall, paddock preparation, hospitality and dedicated activities will be just some of the absolute news that fans will find on the circuit.

The strong active involvement of fans from home and in the week of the race is also expected. With their support they can give an advantage on the track to their favorite driver by voting on social media.